Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20 years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed

Semantic data mining and linked data for a recommender system in the AEC industry

Even though it can provide design teams with valuable performance insights and enhance decision-making, monitored building data is rarely reused in an effective feedback loop from operation to design. Data mining allows users to obtain such insights from the large datasets generated throughout the building life cycle. Furthermore, semantic web technologies allow to formally represent the built environment and retrieve knowledge in response to domain-specific requirements. Both approaches have independently established themselves as powerful aids in decision-making. Combining them can enrich data mining processes with domain knowledge and facilitate knowledge discovery, representation and reuse. In this article, we look into the available data mining techniques and investigate to what extent they can be fused with semantic web technologies to provide recommendations to the end user in performance-oriented design. We demonstrate an initial implementation of a linked data-based system for generation of recommendations

Probabilistic Perspectives on Collecting Human Uncertainty in Predictive Data Mining

In many areas of data mining, data is collected from humans beings. In this contribution, we ask the question of how people actually respond to ordinal scales. The main problem observed is that users tend to be volatile in their choices, i.e. complex cognitions do not always lead to the same decisions, but to distributions of possible decision outputs. This human uncertainty may sometimes have quite an impact on common data mining approaches and thus, the question of effective modelling this so called human uncertainty emerges naturally. Our contribution introduces two different approaches for modelling the human uncertainty of user responses. In doing so, we develop techniques in order to measure this uncertainty at the level of user inputs as well as the level of user cognition. With support of comprehensive user experiments and large-scale simulations, we systematically compare both methodologies along with their implications for personalisation approaches. Our findings demonstrate that significant amounts of users do submit something completely different (action) than they really have in mind (cognition). Moreover, we demonstrate that statistically sound evidence with respect to algorithm assessment becomes quite hard to realise, especially when explicit rankings shall be built

Latent Relational Metric Learning via Memory-based Attention for Collaborative Ranking

This paper proposes a new neural architecture for collaborative ranking with implicit feedback. Our model, LRML (\textit{Latent Relational Metric Learning}) is a novel metric learning approach for recommendation. More specifically, instead of simple push-pull mechanisms between user and item pairs, we propose to learn latent relations that describe each user item interaction. This helps to alleviate the potential geometric inflexibility of existing metric learing approaches. This enables not only better performance but also a greater extent of modeling capability, allowing our model to scale to a larger number of interactions. In order to do so, we employ a augmented memory module and learn to attend over these memory blocks to construct latent relations. The memory-based attention module is controlled by the user-item interaction, making the learned relation vector specific to each user-item pair. Hence, this can be interpreted as learning an exclusive and optimal relational translation for each user-item interaction. The proposed architecture demonstrates the state-of-the-art performance across multiple recommendation benchmarks. LRML outperforms other metric learning models by $6\%-7.5\%$ in terms of Hits@10 and nDCG@10 on large datasets such as Netflix and MovieLens20M. Moreover, qualitative studies also demonstrate evidence that our proposed model is able to infer and encode explicit sentiment, temporal and attribute information despite being only trained on implicit feedback. As such, this ascertains the ability of LRML to uncover hidden relational structure within implicit datasets.Comment: WWW 201