Organizational Structure and Customer perspective of Large
Manufacturing Firms in Kenya
- Publication date
- 2015
- Publisher
Abstract
The specific objective of this study was to
determine the effect of organization structure
on customer perspective of large
manufacturing firms in Kenya. The specific
objective of this study was to determine the
influence of organizational structure on
customer perspective of large manufacturing
firms in Kenya. The study was a cross
sectional survey targeting 102 large
manufacturing firms and the response rate
was from 94 firms. The data was analyzed
using Statistical Package for Social
Sciences. Null hypothesis was tested and
results indicated that organizational
structure had influence on customer
perspective. The study was limited in that
change of variables of study was not
monitored or observed over time as would be
the case with longitudinal studies