Tendencias, buenas prácticas y recomendaciones para curación de contenidos en redes sociales de revistas científicas

Abstract

Rationale and Justification of the Presentation // In recent years, social media platforms have become strategic channels for the dissemination of information and knowledge, including in the field of scientific communication. In this context, scientific journals have begun to use these platforms not only to increase the visibility of their content, but also to strengthen their impact and connection with the academic community. However, the use of social media by journals does not always respond to well-defined strategies or consolidated editorial practices. This presentation is justified by the need to systematically analyze how scientific journals in the fields of Communication (COM) and Library and Information Science (LIS) are using social media, with particular attention to content curation as a key strategy for information mediation. Based on studies developed within the framework of the Cuvicom research project between 2022 and 2025, this presentation aims to provide an overview that helps to understand current trends and formulate applicable recommendations for editors, journal managers, and information professionals. // Objectives // The main objective of this presentation is to identify and systematize the trends, best practices, and recommendations derived from the use of content curation on social media by high-impact and Ibero-American scientific journals in the COM and LIS fields. More specifically, the study seeks to analyze the degree of social media adoption among journals, determine which platforms are most widely used, evaluate the levels of content curation present in published posts, identify the most frequently employed curation techniques, and examine the predominant themes in publications. // Methodology // This presentation is based on a synthesis of several empirical studies conducted within the framework of the Cuvicom project between 2022 and 2025. The methodology combines quantitative and qualitative approaches, focusing on content analysis of social media publications from scientific journals selected according to impact and representativeness criteria. The study analyzes Communication and Library and Information Science journals from both the Ibero-American sphere and the global context, using the Scimago Journal Rank (SJR) as a reference. The studies examine active social media profiles, especially on the X platform, and analyze variables such as presence and posting frequency, level of content curation, curation techniques employed, themes addressed, and the use of hashtags and mentions. Finally, selected examples of best practices in publication and content curation are included. // Main Ideas and Key Points Addressed. // One of the main findings is that, although the presence of scientific journals on social media has progressively increased, there is still considerable room for improvement, especially among first-quartile (Q1) Information Science journals. It is observed that Ibero-American journals generally show less interest in maintaining active profiles, while many high-impact journals belonging to large publishing houses concentrate their activity on corporate publisher profiles rather than on dedicated journal accounts. Regarding preferred platforms, the studies reveal a clear predominance of the social network X over other generalist platforms such as Facebook, Instagram, LinkedIn, or YouTube. This preference has intensified over the years. Concerning content curation, the results indicate high or very high levels of curation in most of the analyzed profiles. Most of the posts published by journals include some form of content curation, although self-curation — that is, the curated dissemination of the journal’s own content — predominates. // In relation to curation techniques, differences are identified according to geographical scope and type of journal. In Ibero-American journals, the most frequently used technique is “commenting,” followed by “summarizing,” whereas in global Q1 journals the dominant techniques are “extracting” and “summarizing.” It is also observed that each journal tends to consistently maintain one or several preferred techniques over time. // As for thematic focus, the dissemination of the latest published issue constitutes the clearly dominant category in all studies. Nevertheless, there is a progressive increase in the dissemination of articles from previous issues, as well as other content such as calls for papers, journal-related activities, external content, and announcements. Finally, based on all these findings, the presentation outlines a series of practical recommendations for editors and journal managers regarding the adoption and use of social media, publication themes, and content curation techniques. // Final Highlight: Main Contribution or Novelty of the Presentation. // The main contribution of this presentation lies in providing an integrative and comparative overview of several years of research on content curation in scientific journals’ social media practices, translating empirical findings into practical and applicable recommendations. The study demonstrates that content curation is not merely a dissemination strategy, but a key editorial practice for interpreting, contextualizing, and adding value to scientific knowledge in the digital environment. By systematizing trends, best practices, and recommendations, the presentation provides a useful guide for scientific journals seeking to strengthen their visibility, brand identity, and connection with academic audiences, thereby contributing to a greater impact of scientific knowledge