THE DIGITAL TRANSFORMATION OF TENNIS: A HOLISTIC ANALYSIS FROM ATHLETE TRAINING TO THE FAN EXPERIENCE

Abstract

This research examines the multifaceted digital transformation of tennis, analyzing the impact of new technologies on four key pillars: athlete training and performance, officiating and "smart" courts, fan experience and engagement, and emerging business models and governance. The integration of Artificial Intelligence, the Internet of Things through wearable sensors and "smart" equipment, and blockchain technology is radically reshaping how the sport is trained, played, watched, and managed. Technologies such as motion analysis systems, "smart" racquets, electronic officiating systems, personalized content platforms for fans, and Non-Fungible Tokens are analyzed. The research demonstrates that while these technologies offer unprecedented opportunities for performance optimization, objectivity in officiating, and deeper fan connection, they also present challenges related to adoption, regulation, commercial viability, and the need for unified governance. The research concludes that successfully navigating this new landscape requires a strategic approach that balances innovation with tradition, ensuring that technology acts as an enhancing factor for the sport rather than an end in itself