Revisit Intention in Coastal Tourism: The Interaction of Experience Quality Destination Image, Perceived Value, and Destination Trust

Abstract

Although understanding tourist preferences is essential, many touristdestinations still require special attention to identify and meet their needs. This analysisidentifies factors influencing visitors’ intention to revisit by selecting Alor-LembataNational Tourism Area, East Nusa Tenggara, Indonesia, as the research object. Thisstudy used a quantitative survey with 250 domestic tourist respondents to analysethe influence of experience quality, destination image, perceived value, and trust inthe destination on revisit intention. The outcome of the SEM examination reveals thatalthough experience quality does not directly drive intention to revisit, it occurs throughdestination image, perceived value, and trust. Perceived value was the most dominantfactor influencing revisit intention, followed by trust. Though not directly influencingtrust, destination image plays an important role in shaping visitor perceptions. Thus,trust becomes an important mediating variable, where perceived value and destinationimage contribute to building visitors’ trust levels in the destination. This researchhighlights improving service quality through quality destination management, whichsubstantially affects experience quality, destination trust, and intention to revisit. Thus,this can benefit Indonesia’s sustainability tourism expansion, especially in the Alor-Lembata National Tourism Area