IMPROVING CUSTOMER EXPERIENCE WITH MODERN BANKING SOLUTIONS

Abstract

The research describes the impacts of digital transformation on customer experience in modern systems ofbanking. The interactions have become more personalized, financial decisions are improved, and finally thisimproves customer satisfaction. This research describes the way effective omnichannel banking is in providing anintegrated, frictionless customer experience across all touchpoints. Moreover, integration of innovative technologyis also proposed for building confidence among customers to use financial services. Evidence showed that thesetechnological enhancements were some of the major factors contributing to improving convenience, enhancingcustomer satisfaction, and improving customer loyalty. One of the futures of banking is in further integrations oftechnologies that can be developed in service delivery and customer engagement