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Name of the game : what Maine companies gain from pro sports sponsorships

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Publication date
23 February 2026
Publisher
Portland Public Library Digital Commons

Abstract

From banners at the ballpark to logos beneath the ice, Maine businesses are paying for visibility at pro sports events. For sponsors, the return on investment ranges from employee and client perks to brand exposure and community connections. The renaming of Hadlock Field (Portland Sea Dogs\u27 home) to Delta Dental Park, is an example

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This paper was published in Portland Public Library: Digital Commons.

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