Why do farmers decide to continue? A literature review of the determinants of continuance intention in the agricultural domain

Abstract

Despite numerous innovations introduced to the agricultural domain to achieve food sufficiency and promote smallholder social-economic growth, limited research has been conducted on the post-adoption stage. This study aims to identify the determining factors of continuance intention in agricultural innovation. A systematic literature review was performed using the PRISMA protocol, with peer-reviewed journal articles published between 2006 and 2024 sourced from Scopus, ScienceDirect, and Google Scholar. Following a rigorous selection process, 21 relevant studies were synthesized. This study classified agricultural innovation into program, technological, and administrative scope, each with unique variables affecting continuance intention. The research identified two primary categories influencing farmers' intention to continue: internal and external variables. Internal aspects comprised personal and cognitive elements. Methodologically, regression analysis was predominantly used to examine personal elements, while both regression and Structural Equation Modelling (SEM) were employed for external factors and cognitive elements. This review demonstrates that the determinants of continuance intention in specific agricultural innovation characteristics is valuable in understanding farmers' decisions. By gaining insights into factors influencing continuance intention, stakeholders can more effectively modifying the actionable factors and contribute to the long-term engagement of agricultural innovation despite the inherent complexities in agriculture