INFLUENCE OF ARTIFICIAL INTELLIGENT CHATBOTS ON BUSINESS EDUCATION STUDENTS’ LEARNING ENGAGEMENT AND MOTIVATION IN PUBLIC UNIVERSITIES, EDO STATE, NIGERIA

Abstract

This study assessed the influence of artificial intelligence chatbots on Business Education students’ engagement and motivation. It was carried out using a population of 519 undergraduate Business Education students in public universities in the 2023/2024 session, Edo State. It utilized the descriptive survey research design. A sample size of 150 was selected from the population using a simple random technique.  The study utilized a questionnaire, which was validated by 3 experts in Business Education. Reliability of the instrument was determined by administering twenty (20) copies of the instrument to students of Business Education who were part of the population using the split-half method, and the Pearson Product-Moment Correlation Coefficient was used to determine the correlation coefficient, which yielded an r-value of 0.89. Data was analyzed using mean, standard deviation, and t-test. Findings revealed that chatbots adequately engaged Business Education students in learning as well as enhanced their motivation to learn in the period under review. It was recommended, among others, that authorities in Business Education should teach students how to balance the use of chatbots with effective human instruction to continue to maintain meaningful engagement and deeper motivatio