research article
Ethical AI in Business: Balancing Profitability and Responsibility
Abstract
The early adoption of the artificial intelligence (AI) in all industries has changed the way businesses are conducted, innovate and compete to provide unprecedented opportunities of efficiency and profitability. Nonetheless, this intense rate of integration has come with short-term ethical dilemmas that have been related to transparency, equity and accountability as well as misuse of automated systems. The research paper is devoted to the concept of the way in which organizations could achieve effective compromise of the advantages of AI application so that it is possible to attain financial profit and sustainable and value-based organizational practice. Based on the current discussion in the field of business ethics, technology governance and risk management, the paper will touch on the ethical issues in the data-driven decision-making and algorithms, privacy of personal data, and ethical replacement of labour with robot application. It examines the impact of these issues on the stakeholder trust, corporate image and long-term strategic sustainability. The paper uses the multidisciplinary approach to address practical examples and industry standards that are placed to allow the ethical application of AI, such as the concept of explainability, human control, and inclusive data management. It further analyzes the emerging business argument of moral AI and says that not only is transparency and fairness a moral virtue, but it is also a strategic advantage that can drive customer loyalty, trust and legal adherence of investors. The consequences of the findings are that the organizations, which implement the ethical considerations in the processes of AI development lifecycles, i.e., not as the additions to the latter, are better placed to reduce the threats, innovation, and be competitive in the market. It is then concluded in the end of the paper that profitability and responsibility are not competitors. In their place, they are strengthening elements of sustainable AI strategy. This will also allow the businesses to benefit positively by exploiting the transformational nature of AI, but without the need to influence the values of the society in a negative way by incorporating ethical protection, facilitating cross-functional cooperation, and adhering to constant self-assessment. It is this moderation that gives the tool of attaining plausible AI climate that enables the cultivation of organizations and flourishing of the citizens- info:eu-repo/semantics/article
- info:eu-repo/semantics/publishedVersion
- Peer-reviewed Article
- Ethical Artificial Intelligence, Responsible AI, Corporate Ethics, Algorithmic Transparency, AI Governance, Data Privacy, Algorithmic Bias, Risk Management, Corporate Social Responsibility (CSR), Stakeholder Trust, Explainable AI (XAI)