A227: Eliminate or Evolve: Digital Transformation of Paris 2024 Olympics Under Olympic AI Agenda

Abstract

The International Olympic Committee (IOC) has been promoting sports digitalization since the early 2000s, with the Olympic Agenda 2020 and the Olympic AI Agenda in 2024 providing strategic frameworks for this transformation. This paper examines how digital and AI technologies were applied at the 2024 Paris Olympics, the first Games guided by the exploration of impact on the Olympic movement and global sports landscape. Method: Using literature reviews and case studies from academic platforms like CNKI, WanFang, and Web of Science, this study analyzes digital transformation examples at the Paris 2024 Olympic Games. AI empowering the Olympics under the Agenda has been showcased to varying degrees at the Paris 2024 Olympic Games: 1) Precision—Modernizing Athlete Selection: AI aids talent identification, boosting accuracy and reducing resource waste, crucial for less developed countries. Intel, the 2024 Paris Olympics\u27 AI partner, piloted its 3DAT (3D Athlete Tracking) app in Senegal, assessing 1,000+ teenagers and selecting 48 for the National Olympic Committee\u27s program. 2) Innovation—Digitalizing Sports Training: Athletes are central to the Olympics. AI drives training digitization, improving on-site and off-site preparations. The US and Australian swim teams use AI motion capture to analyze movements and suggest improvements. China\u27s diving team employs an AI-assisted training system that interprets complex instructions, scores in real enhances technique mastery. 3) Efficiency—Standardizing Event Organization: Sports events are dynamic, requiring efficient coordination and precise judgments. This Olympics features AI-assisted officiating like the Judging Support System (JSS), computer vision, and VAR for fairer decisions in gymnastics, beach volleyball, and soccer. WADA\u27s AI-driven Athlete Biological Passport (ABP) improves doping detection, ensuring fairness. 4) Immersion—Personalizing the Viewing Experience: Digital tech enhances broadcasting, bringing the Olympics closer to viewers. Alibaba Cloud\u27s multi-angle replay, AI data analysis, and multilingual translation break language barriers, revealing deeper tactical insights. Google AI enriches user interaction with customized content, summaries, and augmented broadcasts. The Paris Olympics demonstrated digital technology\u27s significant impact on sports evolution. However, ethical and legal concerns arise due to the sports industry\u27s autonomy. To promote sustainable digital sports development, it is crucial for the IOC to maintain leadership in digital transformation, prioritize human-centered technology, and implement legislative regulations to balance progress with well-being