ECO-ENTREPRENEURSHIP AND GREEN INNOVATION: A PATHWAY TO SUSTAINABLE DEVELOPMENT IN SMALL AND MEDIUM SCALE BUSINESS (SMES) NIGERIA

Abstract

Eco-entrepreneurship and green innovation are crucial pathways to sustainable development, integrating environmental considerations into business practices. By developing eco-friendly products and services, minimizing waste, and conserving resources, these entrepreneurs contribute to a more sustainable future, fostering both economic growth and environmental protection. The purpose of this study is to investigate green innovation and eco-entrepreneurship as a way for small and medium-sized businesses to grow in a way that is good for the environment. To achieve this goal, descriptive survey was carried out using online survey platform to distribute the questionnaire developed for this study. The target population was 205 and the data collected were analyzed both descriptively and by using inferential statistics. The result of this study supports that eco-entrepreneurship and green innovation have significant impact of growth and overall performance of a firm.  On this premise, conclusion was drawn and recommendation made