Understanding Employee Opinions on Balanced Scorecard Practices in IT & ITES Firms- A Study with Special Reference to Chennai and Bangalore

Abstract

The Balanced Scorecard is widely recognized as an essential strategic management tool that integrates financial and non financial measures to provide a comprehensive view of organizational performance. This study explores employee opinions on Balanced Scorecard practices in selected IT and ITES firms in Chennai and Bangalore, two major technology hubs in India. The research examines the extent of Balanced Scorecard adoption, the types of metrics used, and the strategic purposes it serves in daily organizational operations. Findings reveal that employees view the Balanced Scorecard as valuable for improving business processes, assessing managerial effectiveness, supporting informed decision making, and ensuring compliance with industry standards. However, challenges such as difficulty in monitoring managerial productivity and gaps in communicating strategic priorities are also noted. Overall, the study shows that the Balanced Scorecard helps IT and ITES firms align strategy with operations, strengthen performance management, and enhance long term organizational effectiveness while highlighting areas requiring improved implementation and communication