The organic caravan campaign: celebrating organic food as a modern, healthy lifestyle

Abstract

Combining education with entertainment, music, dancing, and interactive storytelling, the Organic Food Caravan Campaign in Kenya connected farmers, consumers, and influencers, showcasing organic living as a modern, conscious lifestyle. The campaign was implemented as part of the Sustainable Lifestyle Influencing Approach (SuLIA), developed by FiBL in collaboration with Kenyan partners (KOAN, WOWZI) and the Leopold Bachmann Foundation