Tour guides as climate change agents : conceptualizing meaningful work through agency theory in precarious employment

Abstract

This paper addresses the mediating role of tour guides in educating tourists in climate-sensitive regions. Such a role is crucial for fostering awareness of climate change and encouraging environmentally responsible behaviour. The study focuses on the Mekong Delta, a region highly vulnerable to climate impacts, where tourism is both a livelihood source and a potential driver of climate action. Employing Agency Theory, we examine how tour guides in this setting find meaning in their work as climate change advocates, drawing on in-depth interviews with 43 casual-work tour guides. Findings reveal that tour guides in the Mekong Delta derive significant personal and professional meaning from promoting climate awareness among tourists