Generative AI (GenAI) for Co-Creating User Personas

Abstract

Integrating Generative AI into communication courses can really enhance the development of user personas, making the process smoother and encouraging critical insights into audience analysis. This G.I.F.T.S. presentation shows how tools like ChatGPT can support students in developing user personas while encouraging creativity and efficiency for the students. Students will be creating two personas, one human-created and one that is AI-generated, followed by conducting a comparative analysis of similarities, differences, and any potential biases. The activity underlines basic competencies in the development of user personas and ethical considerations that prepare students for the responsible use of AI with a full understanding of its limitations. Reflection upon the comparative analysis teaches students how to integrate insights from both approaches into one coherent understanding of their audience or users