Developing, Implementing, and Improving Data-Informed Student Success Campaigns RNL 2025

Abstract

Using our experiences of developing and implementing data informed student success campaigns, members of the Office of Student Success Analytics at James Madison University will discuss how they developed and implemented data-informed student success campaigns to improve retention and reduce equity gaps. With a focus on email and text campaigns, the presentation will discuss the value of integrating data-informed campaigns, explain the process for designing, implementing, and assessing campaigns, and help higher education professionals identify and design a student success campaign