A Practical Guide to Nonprofit Measurement, Evaluation, and Learning

Abstract

Measurement isn't just a yardstick for success—it's also a tool for learning and improvement. In our work with nonprofits, we've seen how those who measure to learn often find that they're able to have more impact, adapt their programs to changing circumstances faster and more effectively, and make better resource allocation decisions.The basic steps of nonprofit measurement and evaluation are straightforward:Define what outcomes and related metrics matter most, based on the organization's theory of change.Measure the metrics by gathering quantitative and qualitative data.Learn and improve based on the data you collect.In addition, organizations typically engage stakeholders—e.g., constituents, front-line staff, board, and donors—throughout the process, from incorporating input on what outcomes matter to reporting back. This can be critical to making measurement approaches more equitable.Â