Messages that Matter: Public Speaking in the Information Age - Third Edition

Abstract

619 p.Messages that Matter: Public Speaking in the Information Age is a student-focused textbook that provides practical and real-world instruction in the art of public speaking, with a focus on how speakers can learn to communicate with diverse audiences to achieve their primary goal of being understood as intended. Using an audience-centered approach, Messages that Matter provides instruction on: audience analysis, overcoming speaker anxiety, research techniques for speakers, how to practice and refine delivery, persuasion techniques, and group presentation fundamentals