Exploring digital responsibility enactment: an evaluation of the social implications of digitally responsive employee advocacy platform

Abstract

FNEGE 3, ABS 3International audienceOrganizations are increasingly investing in employee advocacy (EA) programs and experimenting with digital workplace EA platforms that are designed to proactively offset negative wellbeing outcomes such as isolation and disengagement, by fostering proactive organizational citizenship behavior (OCB) like digital employee advocacy (DEA). Calls have been made to explore such digital responsibility enactments by evaluating the impact of the implied design intentions of such digitally responsive tools in promoting social and well-being implications on end-users. Using a bricolage approach, we evaluate user reviews of EA platforms to uncover overarching dimensions and theoretically construct a well-being-led grounded model for testing. The model links platforms-enabled social and psychological well-being to digital EA behavior through social and emotional attachment mechanisms. We generate lexical intensity values and use regression followed by expert interviews to validate the hypothesized model. Our findings advance the literature on digital responsibility enactment and conceptualize a crucial employee outcome, DEA