Behind the Curtain: The Influence of Tourism and Production Costs on Broadway Success

Abstract

Broadway’s success is closely tied to the fluctuating dynamics of tourism and the rising costs of production. This paper explores how the growth in NYC tourism impacts Broadway’s profitability and the challenges producers face as production costs (lumber and cotton) continue to soar. Through an analysis of various sources, this study highlights the key role tourism plays in sustaining Broadway’s revenue and the vulnerabilities created by its unpredictability. It also examines the increasing financial burden of mounting Broadway productions, exploring how producers are adapting to stay financially viable. The paper identifies key strategies for managing these challenges, including innovative cost management practices and diversifying audience outreach. The findings aim to offer valuable insights into how Broadway can maintain its iconic status while navigating the economic pressures of a changing industry