The creation of visual book design

Abstract

Ovaj završni rad istražuje povijest i suvremene prakse vizualnog oblikovanja knjiga, s posebnim naglaskom na dizajn korica. Rad obuhvaća razvoj knjige kroz stoljeća, od funkcionalnih uveza do dizajna kao važnog promotivnog i emocionalnog alata. Analizirani su najvažniji žanrovi beletristike – ljubavni romani, fantastika, horor i znanstvena fantastika – s naglaskom na njihove vizualne i estetske konvencije. Središnji dio rada posvećen je praktičnoj primjeni stečenih znanja kroz proces redizajna knjige „Red Queen“ autorice Victorije Aveyard. Prikazan je cijeli proces – od prikupljanja inspiracije, skiciranja, dizajnerskih odluka i simbolike, do konačnog izgleda korica i izrade digitalnog mockupa. Cilj rada bio je prikazati kako dizajn knjige ne samo da reflektira sadržaj, nego i aktivno oblikuje percepciju i emociju čitatelja.This thesis explores the history and contemporary practices of visual book design, with a particular focus on cover design. The paper covers the development of the book through the centuries, from functional bindings to design as an important promotional and emotional tool. The most important genres of fiction – romance novels, fantasy, horror and science fiction – are analyzed, with an emphasis on their visual and aesthetic conventions. The central part of the paper is dedicated to the practical application of the knowledge acquired through the process of redesigning the book “Red Queen” by Victoria Aveyard. The entire process is presented – from gathering inspiration, sketching, design decisions and symbolism, to the final appearance of the cover and the creation of a digital mockup. The aim of the paper was to show how the design of a book not only reflects the content, but also actively shapes the perception and emotion of the reader