MICROSIMULATION: A SOLUTION FOR EFFECTIVE CLIENT ENGAGEMENT

Abstract

A key challenge that product management professionals face is to convince their clients about the relevance of a product towards their business needs by aligning those with the product vision. To accomplish this need, new strategies to engage the clients with the product vision are extremely critical. Microsimulation is a wonderful way to not just communicate product vision but also to familiarize clients with unique functionalities offered by the product. Microsimulations avoid miscommunications by establishing interaction between provider and consumer. This research study primarily focuses on solving the problem of client disengagement in organizations involved in product development and operating within the business to business (B2B) space. The paper presents current trends in product digitization and application of computer aided manufacturing to achieve human centered design and boost client engagement. This study is backed by information on how the traditional product design and development process has made it difficult to produce products that satisfy client needs in a circular economy, resulting in client disengagement, lack of trust and a ruptured relationship between service provider and end consumer. Towards the end, the research study suggests that microsimulations might offer a potential solution to achieve the intended product vision and improve client engagement