SC ETV Carolina Stories: Miss Springmaid - Accession 1585 - M776 (833)

Abstract

This collection consists of a DVD of a South Carolina Education Television (SCETV) program titled Miss Springmaid as part of their Carolina Stories series. According to SC ETV, “Carolina Stories: Miss Springmaid is the story of World War I hero and legendary advertising savant Elliott White Springs. The 30-minute program takes an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the entire country’s advertising industry.” The Springmaid Fabrics line was introduced by Springs Mills, Inc. owner Elliott White Springs (1896-1959) which used sex appeal to advertise the line.https://digitalcommons.winthrop.edu/manuscriptcollection_findingaids/2833/thumbnail.jp