1980年代の雑誌『宝島』におけるマイナー志向 : 誌面構成の変遷と読者に着目して

Abstract

Takarajima magazine gained many readers in the 1980s as a media outlet for the New Wave culture, an eccentric and individualistic youth culture centered on New Wave which is a form of rock music. During that time, reading Takarajima indicated that one is a young person with a taste for radical and individualistic styles. Although there are several previous studies on Takarajima in the 1980s, there have been no detailed analyses of the magazine's structure and changes during that period. However, it is important to note that depending on the publication period, Takarajima in the 1980s differed in content and editorial policy. Therefore, it seems important to consider these changes. This paper examines Takarajima in the 1980s, dividing it into three periods marked by significant changes in the magazine's overall specifications. The analysis focuses on the magazine's layout, editor's note, and readers' columns to clarify changes over about 10-year period. The study revealed that in the 1980s, Takarajima underwent two major specification changes, namely, the colorization of all pages and the shift to a larger format, and that the magazine changed from a magazine that focused mainly on textual information to one that contained more visual information. In addition, articles became more focused on Japanese rock music and fashion. While these changes brought in new readers, they also gave readers the impression that the magazine had lost its distinctiveness and had become popularized, thus causing dissatisfaction among existing readers. In conclusion, it is clear that Takarajima underwent a gradual, major transformation as a result of the interplay between changes in the magazine and changes in its readership. This process is also closely related to the fact that new wave culture became a major culture during the expansion of the rock scene and the band boom. Therefore we can say that the changes in Takarajima magazine and its readership were a phenomenon related to the changes in new wave culture.departmental bulletin pape