ROLE OF ARTIFICIAL IN INTELLIGENCE ON DECISION MAKING AND BUSINESS PERFORMANCE OF JOS ELECTRIC DISTRIBUTION COMPANY IN NIGERIA

Abstract

This study explored the impact of AI on the Jos Electric Distribution Company (JEDC), a key player in Nigeria's power distribution landscape. A descriptive research design was employed, utilizing stratified sampling to collect data from the respondents. Questionnaires were distributed to employees of Jos Electric Distribution Company (JEDC), with a total population of 650. Stratified and simple random sampling techniques were applied within each stratum, and a sample size of 248 was determined, with an additional 10% margin of safety. The data were analyzed using regression analysis, with a 5% level of significance to test the hypotheses aligned with the study's objectives. The findings demonstrate that there is significant relationship between organizing competencies and performance. The study concluded that artificial intelligence is instrumental in improving the business performance and strategic operations of Jos Electric Distribution Company. The study recommended that Jos Electric Distribution Company should prioritize the integration of artificial intelligence into its operations to enhance business performance and strategic planning

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Gusau Journal of Business Administration

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Last time updated on 12/05/2025

This paper was published in Gusau Journal of Business Administration.

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