EXTERNAL BUSINESS ENVIRONMENT AND THE OPERATIONAL PERFORMANCE OF SELECTED NIGERIAN DOMESTIC AIRLINES

Abstract

This study aims to investigate external business environment on the operational performance of selected Nigerian domestic airlines. A descriptive survey research design was employed to systematically examine the relationship between the external business environment and operational performance. The population of the study was 3941 staff of the selected domestic airlines in Nigeria and using Taro Yamane statistical formula to determine the sample size of 363 respondents. Primary data was collected from 361 respondents working in selected domestic airlines in Nigeria using a structured questionnaire. Multiple regression technique, analysis of variance (ANOVA) and coefficient analysis were used to test the hypotheses in this study by using Statistic Package for Social Science (SPSS Version 27.0) to analyse the effect of external business environment on the operational performance of Nigerian domestic airlines. The findings revealed significant relationships between various external environmental factors and operational performance metrics in Nigerian domestic airlines. Based on the findings, it is concluded that the external business environment has a substantial effect on the operational performance of Nigerian domestic airlines. Therefore, it is recommended that airlines in Nigeria should adopt strategic measures to adapt to and leverage the opportunities presented by the external business environment