The rapid growth of e-commerce and digital entrepreneurship in Nigeria has revolutionized how peoplebuy, sell, and create content online. Platforms like Facebook, YouTube, and TikTok have becomeessential tools for trade, services, and creative expression. However, this digital shift has also broughtsignificant challenges for online consumers and content creators. Issues such as fraud, data breaches,unfair contract terms, sudden demonetization, and poor dispute resolution mechanisms are becomingincreasingly common. This paper takes a closer look at how well Nigeria’s legal and institutionalframeworks protect the rights of digital consumers
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