The State of Garment Repair and Alteration Services in the UK: Typology, Evaluation of Online Information and Thematic Analysis of Customer Reviews

Abstract

The fashion industry is a significant contributor to global environmental degradation, driving up carbon emissions and resource consumption. Many fashion consumers feel guilt associated with contributing to this damage. While garment repair and alteration services (GRAS) offer a pathway to mitigate these impacts by extending the lifespan of clothing, consumer engagement with these services remains low. This study investigates the state of commercial GRAS in the UK, identifying barriers to consumer participation and their potential role in fostering sustainable behaviour. Through a comprehensive typology of UK GRAS providers and a thematic analysis of customer reviews, we reveal obstacles such as limited repair skills, unclear service information, and gaps in consumer trust. Our findings suggest that bridging these informational and service quality gaps could promote greater use of GRAS, aligning the fashion industry more closely with circular economy principles. In addition, we highlight the potential for GRAS to enhance well-being by developing consumer's emotional attachment to clothing and positive feelings. These findings underscore the dual benefits of GRAS for environmental sustainability and consumer well-being, suggesting broader applications for GRAS in shaping more sustainable consumption patterns