The Perception of IUDs on Social Media

Abstract

We analyzed YouTube videos about intrauterine devices (IUDs) to evaluate the information being shared. Using Apify, we scraped videos and randomly selected 30 videos and used a random number table to find 5 videos for review using the DISCERN scale. We also assessed interrater reliability to average DISCERN scale across raters. On average, the videos were 5 minutes and 28 seconds long, with varying view counts and low likes. Most videos were positive, despite mentioning negative side effects of IUDs, but none addressed insertion pain, which was a concern of patients in prior studies. The shortest video had the most views and likes, but its DISCERN score was low due to limited content. Healthcare providers could take this information into account to create shorter, engaging, and informative videos to reach a broader audience