Technology: Ethnologic and the creation of MEG

Abstract

This was an interview for International Womens Day 2025. I was interviewed as a member of Techscaler with Ethnologic a spinout/start up company from GSA. As a female founder and grant recipient, HIE (Highlands & Islands Enterprise) wanted to interview me to find out more about motivation, starting up and MEG. MEG (Menopause Experience Guide) is an emerging technology web based solution powered by AI. As a Digital Holistic Tool, MEG offers guidance regarding PhEMiniNe (Physical, Emotional, Mental, Nutrition) information & furthermore, S+ (social, spiritual, sexual) experiences by women at peri/post menopausal time. MEG is designed to operate within work, health and social settings providing opportunity to self-manage menopause symptoms with support. We have further features in development to add which will optimise the MVP future proofing the technology innovation to include transferable modular capacity that re-imagines the architecture + design to other health/life transitions/conditions and settings including education and research