Using qualitative content analysis of social presence indicators within the Community of Inquiry model

Abstract

In 2000, Garrison et al. developed the Community of Inquiry (CoI) framework with the aim of structuring the process of learning in an online environment which consists of social, cognitive and teaching presence. Two approaches have been developed and applied to analyse data for the CoI framework: content analysis of Computer Mediated Communication (CMC) and the more regularly used CoI survey. However, these were developed just as social media was in its infancy. The CoI framework has been used regularly for Twitter analysis, but this paper argues that more qualitative content analysis is required and presents an updated coding table for qualitative content analysis of social presence in tweets