Connecting with Our Communities with Empathy, Compassion, and Kindness: Marketing and Outreach Inside and Outside Library Buildings

Abstract

By listening to and understanding the perspectives of people in their communities, libraries can gain valuable insight into their patrons’ needs. Through thoughtful outreach and marketing, libraries can ensure that patrons feel seen and heard, creating an environment of trust and understanding. Libraries can also use this insight to create programming and services tailored to the needs of their communities