This chapter introduces the book and presents the main principles and fundamentals for positioning and location-based analytics, thus effectively providing the basis for the following chapters. After a brief introduction and motivation for the book, we present the main use cases, verticals, and applications for positioning and location-based analytics. Then, we provide the technical fundamentals for understanding positioning and navigation algorithms, as well as location-based analytics. An introduction to the architectural principles is presented. Finally, an outline of the book chapters is provided
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