Exploring an Asian origami inspired cafe brand identity

Abstract

I intend to design a cafe and bakery for the city of Rock Hill that is inspired by Asian bakeries while using visual elements from origami and paper cutouts. As for the audience, it will be intended for office workers, students, and anyone who enjoys cafes. This would be a new upcoming cafe center around the North and South Carolinas based in Rock Hill. Rock Hill is growing at a rapid pace so it may lead to more of a population growth in which this cafe can transpire in this thriving boom of a city. I plan for the cafe to encourage people to go out and gather at this premium peaceful cafe to enjoy all the asian delicacies with their friends, or for students and workers who want to grind in a cool and chilled environment. The cafe is about connecting different Asian cultures and exposing newcomers to new foods while enjoying a diverse blend of different delicacies from Eastern and Southeastern Asia. I believe the saying “less is more” is an important concept towards my thesis because in origami everything looks so simplified, yet it takes a very intricate process to get there. The project itself contains all the beloved things I love about graphic design, from web page design, food photography, and branding. I just have a huge appreciation for the bakers and the cafes themself to inspire me to create my very own. This thesis embodies what I would like to go into for the industry