Understanding the Role of Environmentally Friendly Lifestyles on Consumer Shopping Behavior at Bulk Stores

Abstract

Environment-friendly revolution in both mindset and lifestyle have become a concern among the society including business owners. This can be seen through the existence of bulk stores which are perceived to have a strong potential to intervene in people’s lifestyles in the future. This study aims to examine the influence of environmental knowledge, environmental lifestyle, environmental reputation, and environmental advertisement on consumers’ shopping behavior towards bulk stores in Indonesia. This research employed a quantitative approach by using a nonprobability sampling technique (purposive sampling) with a sample of 207 respondents from bulk store consumers in Indonesia. Using Partial Least Square as the data analysis technique, the result of this study indicates that environmental knowledge and environmental lifestyle have no significant effect on consumers’ shopping behavior in bulk stores. In addition, environmental reputation and environmental advertisement significantly determine consumer behavior in shopping at bulk stores in Indonesia.Keywords: Advertisement, Bulk Store, Environmental, Knowledge, Lifestyle, Shopping Behavio