IPhD ThesisDrawing on Kelsey’s discourse-mythological approach (2015c) to critical discourse studies, the
project at hand aims to examine the extent to which the discursive construction of mythology
appears to impact the online portrayals of the Muslim Brotherhood Party and their opponents
between the Arabic and English websites of Al-Jazeera. In conducting this research, a corpus
of straight news reports and opinion articles covering the period between the ousting of
President Muḥammad Mursī (Mohammed Morsi) on 3rd July 2013, until the end of 2014, was
collected, downsized, and analysed. The analysis included the usage of two supplementary
approaches, one of which is thematic analysis, and the other is a manual analysis technique that
was, specifically, improvised for the purpose of the study. Al-Jazeera Arabic (AJA) is argued
to have always been broadcasting to the support and sympathy of Islamist parties, including the
MB (Sakr, 1999; Cherribi, 2006; Dabbous-Sensenig, 2006; Al-Najjar, 2009, p. 3; Al-Qassemi,
2012; Kessler, 2012; Mellor and Rinnawi, 2016; Seib, 2016; Obaid, 2020). Following the
transfer of power in 2013, the majority of AJA journalists are said to have viewed the MB as
victims and that it is “the moral duty” of Al-Jazeera to stand up for them (Mellor and Rinnawi,
2016, p. 276).
It has been the long argument of critical discourse analysts that different news outlets construct
different social realities (Fowler, 1991; Trew, 1991). Putting the MB into the equation, the study
seeks to understand whether or not such an argument still holds true between the two sites of
the same news provider, Al-Jazeera. More importantly, the study pays specific attention to the
practice of mythological storytelling, the extent to which it impacts the narratives on both sites
in a similar and different manner. Although the Arabic and English articles across the two sites
seem to agree on defending MB and attacking their opponents, each site, however, appears to
construct the choice of mythical narratives in line with the social and cultural values of the
target audience, resonating more with their collective psyche. Moreover, Al-Jazeera appears to
be more inclined towards attacking the anti-MB social actors than defending the MB.
Interestingly, such a case appears to be more evident in Arabic data as opposed to the English
ones, and even more so with opinion articles than it is the case with straight news stories.
Indeed, approaching the study of news through the lens of mythology, storytelling, and
narratives has been witnessing a mounting interest by scholars over the past three decades (Bird
and Dardenne, 2009; Wahl-Jorgensen and Schmidt, 2020). Nonetheless, its application seems
to have been mostly restricted to the analysis of monolingual news discourse. Moreover, Arabic
languages, among others, still did not receive enough attention (if anything at all). Therefore,
this examination is hoped to provide some insights as to the potential implication of
mythological analysis in the context of bilingual news discourse, which includes Arabic, among
other languages. Moreover, the application of mythological analysis in news may help in
gaining more insights as to the manipulative nature of mythological storytelling and how it is
used aesthetically in news discourse, the likes of which Al-Jazeera is known for stirring and
mobilising emotions.
Keywords: Critical discourse analysis; mythology; archetypes; narratives; storytelling; media
discourse; online news; media representation; identity construction; cross-linguistic CDA;
religious discourse; aesthetics; journalism; Islamism; politic
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