ANALISIS BEBAN IKLAN, PERTUMBUHAN PENJUALAN, DAN TINGKAT UTANG PERUSAHAAN PADA NILAI PERUSAHAAN SELAMA MASA PANDEMIK COVID-19

Abstract

Good company value can make business owners get maximum profit and can also increase the attractiveness of investors to put investment capital in the company. This study aims to determine the effect of advertising expenses, sales growth and debt levels by using tax aggressiveness as a moderating variable. The research sample used is the financial statements of manufacturing companies in the consumer goods industry listed on the Indonesia Stock Exchange (IDX) for the 2017-2019 period. The research method used is quantitative research with multiple regression analysis method. The results showed that Sales Growth and Debt Level had an effect on firm value, while advertising expense had no effect on firm value. Tax aggressiveness could moderate the relationship between sales growth, debt level and firm value