Content is the indispensable essence of information. In communication of information, content delivery in right format implies receivers' acceptance of the communication. The content creation precedes content development and management. One of the primary functions of LIS professionals has been in the vocation of content creation, development and its management since long time, and been the objective of its preservation for posterity. Documentation in early 1960s emerged as a technique in this regard and the LIS professional imbibed and practicing it, though with changes in its scope and innovative techniques. The growth of information exploded with varieties of forms of content which is conceived as one of the components of the ‘Document' which identified new functions “documentation work and service”. Since the invention of movable type of printing and to the advent of the Internet and WWW that has been extended to new formats – hypermedia and digital content, the function of content development and management has become part and parcel of LIS professionals. So in this paper, the author provides an account of generic view of content development and its management and the future prospects in store for the LIS professionals
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