Celebrity marketing

Frattali, Emmanuel; Bellencontre, Sébastien; Bordage, Quentin

research article

Celebrity marketing

Authors: Emmanuel Frattali
Sébastien Bellencontre
Quentin Bordage
Publication date: 2016
Publisher

Abstract

Dossier sur le " celebrity marketing " comprenant les sujets suivants : Antoine Griezmann, le nouveau visage des Bleus. Sur quel sportif faut-il miser : les 50 athlètes les plus " marketable ". Interview de Quentin Bordage, fondateur de l'agence Brand and Celebrities

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Archive ouverte INSEP

Last time updated on 10/10/2016

This paper was published in Archive ouverte INSEP.

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