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oaioai:eprints.luiss.it:1337

Co-creating products with customers

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Publication date
10 June 2014
Publisher
'EMW Publishing'

Abstract

How does customer co-creation affect R&D and marketing strategy? The role of trust in co-creation activities. Brand experience in co-creation activities.How does customer co-creation affect R&D and marketing strategy? The role of trust in co-creation activities. Brand experience in co-creation activities.LUISS PhD Thesi

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Last time updated on 16/05/2016

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