Essays on the Effects of Digitization on Media Economics

Abstract

Publishing Brands and Digitization: Strategic Issues and Key Variables. Digital Media Economics: How did Bit-Encoding Techniques Change the Business? A Review of Economic Literature through a Value-Chain Approach. Subsidising Network Technology Adoption. The Case of Publishers and E-readers: is there a Need for Vertical Agreements? Pricing Copyrighted Contents in the Digital Era: The case of Magazines’ Industry.Publishing Brands and Digitization: Strategic Issues and Key Variables. Digital Media Economics: How did Bit-Encoding Techniques Change the Business? A Review of Economic Literature through a Value-Chain Approach. Subsidising Network Technology Adoption. The Case of Publishers and E-readers: is there a Need for Vertical Agreements? Pricing Copyrighted Contents in the Digital Era: The case of Magazines’ Industry.LUISS PhD Thesi