互联时代的平台式生存 网络外部性——实现共赢的催化剂: 网络的消费增值性

Abstract

什么是网络外部性(Network Extemalitv)?它指的是消费面效用的增值性。当商品售出越多或预期售出数目越多时,商品的单位价值效用随之增加。以前,我们总认为消费是自己的事情,比如喝一瓶水,只有你自己享受到,别人感觉不到这瓶水带来的价值。而在具有网络效应的平台中,别人使用某产品,跟你得到的效用是相关的

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China Europe International Business School

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oai:ir.ceibs.edu:itemNo:4226Last time updated on 10/6/2020

This paper was published in China Europe International Business School.

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