Development Strategy Of Tourism Object Of Desa Menari In Semarang Regency

Abstract

Desa Menari is a tourist attraction in Semarang regency which is relatively new. Growth in the number of tourists is still low, so it has great potential to be developed. This study aims to determine (1)Internal factors that support and hamper the development of tourism attractions Desa Menari. (2)External factors that support and hamper the development of tourism object of Desa Menari. (3)Strategy of tourism development of Desa Menari. Technique of research data analysis using SWOT. Method of data retrieval is done by interview, observation and documentation. Accidental sampling is done to tourists who happened to visit and information from the management. The results showed that: The analysis of internal and external factors from the potential of Desa Menari is viewed from (1)Strength (natural beauty, attractive tourism village potential, natural resources sustainability, unique cultural attractions, cool and beautiful natural environment, creative industries of local communities, facilities and infrastructure, community attitudes, cheap tourist prices). The most important strength factor is the condition of the natural environment is cool and beautiful, with the weight of 0.064. (2)Weaknesses (tourism support infrastructure, tourist information center, community skills in communicating with tourists, human resources ability as object manager, fund support for tourism development, environmental cleanliness, human resource use as tour guide, tourism environment arrangement). The main disadvantages are adequate tourism support infrastructure, environmental hygiene and tourist information center that get the same value weight that is 0,058. (3)Opportunities (tourist visits around and general, located adjacent to other tourist objects, government attention, the concept of development of tourist villages, agricultural land as a tourist attraction, the high potential and the interest of tourists, the development of technology and information, the establishment of government cooperation, investors, communities and farmers, Support of tourism actors, local government-imposed regional autonomy, cultural values of local communities). The most important factor of opportunity is the cultural value of the community by always maintaining and preserving the traditional dance culture of the local community with a weighted value of 0.058. (4)Threats (tourism competition around, changing of mindset and behavior of society, awareness of environmental cleanliness, lack of conducive security, population culture exposed to globalization culture, immigrant population, pollution of environment.) The biggest threat factor is competition with tourism around with weight of value 0.062. Priority strategy based on SWOT is the development of tourism in the field of culture, the arrangement of the area to build a network with other attractions around the area, in cooperation with travel agents, and create a website about Desa Menari tourism