Game Shows and Late-Night Talk Shows: Keeping Audiences Engaged in a World of Ever-changing Technology

Abstract

The purpose of this study is to show how game shows and late-night talk shows have evolved with advancing and changing technology. Both game shows and talk shows had to incorporate new technology into their development in order to stay relevant and successful. Most shows are now using social media heavily to further engage their viewers. Some also are taking advantage of live streaming, blogging and podcasting. The study presents an analysis that may be useful in guiding television industry leaders to a strategy that maximizes the yield from resources they will invest to reach the most desirable target demographics.M.S., Television Management -- Drexel University, 201