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Slaves of Consumerism: highlights of Egypt post 25 January 2011

By Noha El-Bassiouny, Hagar Adib, Salma Karem, Hadeer Hadeer Hammad and Christian Brunner

Abstract

This paper discusses the dynamic interplay in the post-revolution era between external phenomena in organizations’ wider socio-cultural environment including materialism, consumerism and ethics along with organizational practices (i.e. corporate social responsibility and cause-related marketing)

Topics: L100, N500
Publisher: International Association for Business and Society (IABS)
Year: 2011
OAI identifier: oai:nrl.northumbria.ac.uk:7902
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