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An agent-based simulation of in-store customer experiences

By Peer-Olaf Siebers, Uwe Aickelin, Helen Celia and Chris Clegg


Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation model, designed to help to understand the relationship between human resource management practices\ud and retail productivity. We report on the current development of our simulation model which includes new features concerning the evolution of customers over time. To test some of these features we have conducted a series of experiments dealing with customer pool sizes, standard and noise reduction modes, and the spread of the word of mouth. Our multidisciplinary research team draws upon expertise from work psychologists and computer scientists. Despite the fact we are working within a relatively novel and complex domain, it is clear that intelligent agents offer potential for fostering sustainable organisational capabilities in the future

Publisher: Operational Research Society
Year: 2008
OAI identifier:
Provided by: Nottingham ePrints

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