VALORACION DE ATRIBUTOS DE PROFESIONALES UNIVERSITARIOS

Abstract

This study analyzes the needs and preferences of firms in the first-job market. To this end, an application to the case of commercial engineers in Chile is considered by means of a conjoint study. Partial utilities of the firms associated to different levels of attributes of the applicants are derived. The results show that the most relevant attributes for the commercial engineers in Chile are the level of specialization, the capacity for team work, the university where the applicant obtained the degree and the proficiency in English. Some of these attributes can be controlled by the universities and used in the design of more successful professional programs.Conjoint Analysis, Marketing Research, Design of University Degree Programs, Chile