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What do Polish and Dutch consumers think about dried fruit and products with them - creaiwe group discussions as a means of recognittion consumers'perception

By K. Jesionkowska, D. Konopacka, W. P¿ocharski, S.J. Sijtsema and K.L. Zimmermann


The main aim of the study was to get insight into consumers' perception towards dried fruit and products with them, thus the exploratory study designed as a group discussion took place. While group discussions association (as one of the projective technique) and Kelly repertory grid were used to make the discussions more creative and lively. The discussions were held in Poland and in the Netherlands. It was found that Polish consumers perceive dried fruits mainly as convenient product while according to Dutch consumers dried fruit are old - fashioned. If it comes to the products with dried fruits, Polish consumers seem appreciate the presence of fruits in the product as the source of better taste and diversity. Both Polish and Dutch consumers seem pay attention to the nutritional value of the products but they are not convinced whether information on the package is tru

Year: 2007
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Provided by: NARCIS
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