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How doctors prescribe and why

By G. Teeling-Smith


Branded prescription medicines account for 95% of the total cost of the NHS pharmaceutical service, and 74% of all prescriptions written by general practitioners employ the brand name. This predominance of branded preparations reflects the fact that 96% of the leading medicines prescribed in 1969 had been first introduced since 1949. These are the products of modern pharmaceutical research, typically introduced under their brand name

Topics: Part I: The Situation
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